Zoom and Logitech partner in Kenya ranks #1 for video collaboration

The starting point

Afatrading is an authorised Zoom partner and audiovisual integrator: Zoom licences, Zoom Phone, Zoom Rooms and Logitech meeting-room hardware, installed and supported. IT managers searching for this kit tend to land on global brand sites or large electronics marketplaces, where there is no local partner to call for installation or support.

What we did

• A page per product family. Logitech Group, MeetUp and Rally Bar each got a page covering room sizes, what is included, installation and support in Kenya.
• Partner credentials up front. Zoom partner status and certifications shown on every key page, so buyers and Google both see an authorised local provider.
• Regional reach. Content built for Kenya and Ghana, the two markets the business sells into most.
• B2B authority. Links from African tech and business publications and partner directories.

The result

5 of 5 target keywords rank #1 on Google, from the broad Video Collaboration in Kenya to model-specific searches like Logitech Rally Bar Solutions Kenya, plus Zoom Partner in Ghana outside the home market.

Why it worked

Product-level pages capture buyers who already know which kit they want. Partner credentials turn that search into a call to a local integrator instead of a checkout on a foreign marketplace.