Saudi freight forwarder ranks #1 for air, ocean and land logistics

The starting point

IDLC has run logistics and supply-chain operations in the Middle East for over two decades: air and ocean freight, land transport, warehousing and project cargo. Its website grouped every service on one overview, so Google had no strong page to rank for any single service, and the buyers who search by service and city ended up with the big global forwarders.

What we did

• One page per service line. Air freight, ocean freight, land transport, warehousing and project logistics each got a focused page with scope, routes, cargo types and a quote request.
• City and country targeting. Jeddah and Saudi Arabia worked into titles, headings and copy where shippers actually search for them.
• Technical fixes. Faster image-heavy pages, clean headings and internal links from the homepage services to each service page.
• Industry links. Mentions from logistics directories, trade associations and regional business media.

The result

5 of 5 target keywords rank #1 on Google, including Air Freight Courier in Saudi Arabia, Ocean Freight Service in Jeddah and the broader Project Logistics Services and Solutions.

Why it worked

B2B shippers search by service first and city second. Giving each service its own page matched that pattern, and 22 years of experience, now visible on those pages, did the rest.